421 Affi × Aadvark · Kenya · South Africa · Tanzania · managed media buying

Our commercial

We run your player acquisition as your outsourced team: you fund your own media budget and keep 100% of deposits and NGR. Our fee is simple — and it drops as you scale.

Standard · under $50k / mo spend

$3,500 + 10%

Fixed monthly retainer plus 10% of the media spend we manage.

At scale · $50k+ / mo spend

10% of spend

Once monthly spend reaches $50,000, the fixed retainer is waived — you pay commission only.

How the budget is funded: 50% of the planned monthly spend upfront at kickoff, the remaining 50% at month-end settled on actual spend — together with the 10% commission on that actual spend.

Our suggested plan for 3 months

Planned at ~$12 blended CPA across the three GEOs (indicative anchors: Kenya ~$10 · South Africa ~$15 · Tanzania ~$9) — deliberately conservative until we see each brand's real conversion; in practice these are the numbers we work to decrease, source by source. Resize any month with the calculator below.

Month	FTD	Media spend	Mgmt fee	Month total
1 · Test	1,000	$12,000	$4,700	$16,700
2 · Scale	2,500	$30,000	$6,500	$36,500
3 · Scale	2,500	$30,000	$6,500	$36,500
Total	6,000	$72,000	$17,700	$89,700

Interactive · size any month

Budget planner

Monthly FTD target 2,500

Blended CPA (USD) $12

Test-run pricingBudget + 10% only, no fixed retainer

Media spend FTD × CPA — your budget, your players

$30,000

Management fee $3,500 fixed + 10% of spend

$6,500

Total month one

$36,500

Upfront (kickoff)

$15,000

Month-end (actual + fee)

$21,500

How we work · phase by phase

Your acquisition team,
on demand

We build and run your affiliate program end-to-end — sourcing only from our 300+ vetted affiliates (and always recruiting more), buying and optimising across every source, and reporting it live on a dedicated BI dashboard.

1.0

Test — we launch

Wire real-time S2S tracking with your platform
Build mobile-first PWA funnels + pre-landers, localised per GEO
Hand-pick affiliates with live African capacity from our 300+ vetted network
Run a capped budget to ~200 FTD with daily optimisation

You pay budget + 10% only — no fixed retainer.

2.0

Scale — we optimise

Track every sub-cohort to 30-day maturity
Cut weak streams, scale winners past ROAS 100%
Rate-up top sources at 150%+
Layer in new channels (influencers, ASO) with weekly reports on your BI dashboard

3.0

Renegotiate — from evidence

You audit matured results on your own platform
Real players, real deposits, ROAS to maturity
We agree the full engagement and volume targets from real numbers

What you get

Our services

Everything below is part of every engagement — and it's all included in the 200-FTD test as well.

Service 01

Where we run

Kenya 🇰🇪, South Africa 🇿🇦, Tanzania 🇹🇿 — mobile-first, sports-mad markets we already operate in
Facebook / IG, Google PPC & UAC, ASO, SEO
Local influencers & sports communities — compliant approaches per GEO

Service 02

How we track

Mobile-first PWA / WebView apps + pre-landers (crash + slots), localised per GEO
Real-time S2S postbacks — every FTD attributed by click-id + player-id
Heatmap & session-based CRO; live BI dashboard; recon on the 15th

Service 03

What we hold ourselves to

Conservative planning anchors: Kenya ~$10 · South Africa ~$15 · Tanzania ~$9 / FTD — set before knowing each brand's real conversion, then worked down source by source
Scale gate: cohort ROAS ≥ 100% at 30-day maturity; rate-up at 150%+
Anti-fraud: no multi-account, self-exclude, bonus-abuse or DepNoBet paid

Service 04

How we protect your brand

Strictly 18+, responsible-gambling messaging, no targeting of minors
Aligned to each GEO's advertising rules and your licence conditions; creative pre-cleared with your team
Transparent reporting — every FTD reconciled to your platform

✓ All four services are included in the 200-FTD test run

Proof · blended African cohort, tracked to maturity

Every dollar in
came back ×4.5

A real acquisition cohort we ran end-to-end across our African markets — sourced, tested, cut, and scaled across 15 vetted affiliates, tracked ~4.4 months to maturity. The mix of sources and GEOs blends exactly the way we'd run it for your brands in Kenya, South Africa and Tanzania.

$45,135 spend → $202,982 deposits450% ROAS at maturity

0% 100% · break-even 200% 300% 450%

450%

ROAS at maturity

1.20×

ROI on NGR

~80%

Redeposit rate

3,771

Qualified FTDs

$11.97

Avg CPA

$203K

Deposits

$54K

NGR

$14.36

ARPU

$45K

Media budget

Payback compounds — it doesn't spike. Day 30: 135% · month 2.5: 290% · maturity: 450%. Green figures mark money returned.

The same cohort · results per source

Diversified on purpose

Each source tracked to its own sub-cohort, reconciled on click-id + player-id, cut or scaled on exactly what it returned.

ROAS by source · deposits ÷ spend · tick = break-even

SEO

650%

UAC

500%

FB/IG

430%

PPC

265%

Source	Affs	Spend	FTDs	CPA	Reg→Dep	Deposits	ROAS
FBFacebook / IG	6	$24,700	1,900	$13.00	13.0%	$106,200	430%
UACGoogle UAC	3	$8,960	800	$11.20	15.0%	$44,800	500%
SEOOrganic search	3	$5,600	700	$8.00	7.0%	$36,400	650%
PPCPaid search	3	$5,875	371	$15.83	14.0%	$15,582	265%
Blended	15	$45,135	3,771	$11.97	~12%	$202,982	450%

SEO and UAC return hardest per dollar; FB carries the volume; PPC fills intent gaps. Weak sub-streams — one-time min-depositors, no-wager traffic — are cut early, so the blended 450% is what survives the pruning.